by Collaborations can be good business, attracting new customers with pop culture sensations and generating buzz (and sales) in the process.
In 2023, Fendi partnered with Marc Jacobs, Balmain partnered with Beyoncé, and Louis Vuitton worked with Japanese artist Yayoi Kusama. But fashion collaborations are not a new idea. In 1937, Salvador Dalí collaborated with Schiaparelli, and his influence can again be seen as a source of inspiration for Daniel Roseberry’s spring 2024 collection.
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H&M has orchestrated several collaborations with high fashion designers, including in 2004 with Karl Lagerfeld. Since then, H&M has partnered with Versace, Comme des Garçons, Balmain, Maison Margiela and Stella McCartney. In October, H&M presented a new collaboration with the French house Rabanne.
Here, WWD looks at some of the fashion collaborations launching in 2023.
Zara x Barbie
Launched alongside the release of Greta Gerwig’s “Barbie,” the Zara x Barbie capsule collection includes a range of men’s and women’s clothing inspired by the outfits worn by Margot Robbie and Ryan Gosling in the film. The main color combination of the collection is Pantone 219 C, also known as Barbie Pink. Some of the highlights from this viral collection included a strapless plaid midi dress ($89), pink leather sandals ($99), fuchsia men’s double-breasted jacket ($139) and suit pants separates ($69.90) and a white wool cowboy hat ($69). ).
Fendi x Marc Jacobs
Fendi and Marc Jacobs launched a capsule collection with pieces such as different interactions of the Baguette Mini ($2,390), baguette crystal slingbacks ($1,950) and Fendigraphy sunglasses ($460). The collaboration debuted at New York Fashion Week, celebrating the 25th anniversary of the Baguette bag.
Balmain x Beyoncé
Balmain creative director Olivier Rousteing and Beyoncé’s stylist Marni Senofonte created looks based on songs from “Renaissance,” Beyoncé’s seventh solo album. For “I’m That Girl,” sculptor Elie Hirsch created the hammered metal bodice that resembles an explosion of sunbursts, and for “Alien Superstar,” a 3D structured dress embroidered with crystals that evoke a starry night. . The collection has 16 pieces in total and prices are available upon request.
Louis Vuitton x Yayoi Kusama
The French luxury house partnered with Japanese artist Yayoi Kusama to apply icons and images from her famous work to some of Vuitton’s most recognizable pieces. The collection is marked by Yayoi Kusama’s iconic painted dots of different sizes and colors and her psychedelic flowers. Prices range from $2,980 to $80,500.
Christian Cowan x Teletubbies
Launched as part of the British television children’s show’s 25th anniversary celebration, the Christian Cowan x Teletubbies collection featured a range of clothing and footwear inspired by the characters Tinky-Winky, Dipsy, Laa Laa and Po. Price starts at $200.
Jimmy Choo x Sailor Moon
A capsule collection from Jimmy Choo creative director Sandra Choi was launched in February in honor of the 30th anniversary of Naoko Takeuchi’s “Pretty Guardian Sailor Moon.” Items included the Sailor Jupiter green leather lace-up chunky combat boots, Sailor Mars red patent pumps, the crystal-embellished gold satin Sailor Venus, and the Sailor Mercury high-shine boot in sky blue patent leather. Pieces from the collection can be found on Poshmark and eBay for up to $3,000.
Tiffany & Co. x Nike
Tiffany & Co. released a highly anticipated collaboration with Nike, updating the Air Force 1 silhouette with the iconic Tiffany Blue logo. The style now sells for more than $1,500 a pair at Sotheby’s. Accessories were also part of the brand partnership’s offerings, including a sterling silver whistle on a classic bead chain ($390), a shoe horn ($425), a shoe brush ($475) and a dubrae ($250).
H&M x Rabanne
The collaboration between H&M and Rabanne was officially announced during a star-studded party in Paris attended by Cher, Robyn and Jared Leto, among others. The inspiration for the collection consisted of iconic designs drawn from Rabanne’s archive. The 87-piece collection included pieces for men and women, as well as for the home. Prices ranged from $74.99 to $449.
Dr. Martens x Marc Jacobs
Marc Jacobs and Dr. Martens share a long fashion kinship, dating back to 1992, when Jacobs sent models wearing Dr. Martens boots to Perry Ellis’ spring 1993 show. To celebrate the 25th anniversary of the show and 10 years of the Jadon boot, both brands teamed up to update the shoe’s silhouette with charms in the shapes of hearts, dice, cherries and more. These collectible boots retail for $270.
Kourtney Kardashian x Boohoo
Kourtney Kardashian has launched her second collaboration with e-tailer Boohoo. The launch followed the success of their first collaboration, which debuted to much fanfare during New York Fashion Week in fall 2022. The sizes-inclusive collection, which ranges from $10 to $105, includes a baby T-shirt Blink 182 for $10, a strapless bodycon maxi dress for $20, and a high-shine black faux crocodile trench coat for $105.
Jimmy Choo x Jean Paul Gaultier
Kylie Minogue was the face of Jimmy Choo and Jean Paul Gaultier’s collaboration campaign. Photographed by French photographer Katie Grand, Minogue wore pieces like an over-the-knee leather boot covered in a Gaultier tattoo ($2,450) and a classic floppy wedge pump silhouette. The collection ranges from $975 to $2,450.
Naomi Campbell x PrettyLittleThing
Supermodel Naomi Campbell collaborated with fast fashion brand PrettyLittleThing to showcase the work of emerging designers Victor Anate of Vicnate and Edvin Thompson of Theophilo. The 82-piece collection includes a backless black crocodile-print dress ($72), a dramatic oversized long faux fur coat ($270), and an embellished black one-sleeve dress ($180).
Skims x Swarovski
Kim Kardashian’s shapewear brand, Skims and crystals by Swarovski, created a sparkling collection that includes a Y2K bling bodysuit with an imperial-sized Swarovski crystal belly chain ($225), a crystal-embellished catsuit ($248) and a statement net dress covered in crystals ($998). . The price of the capsule collection ranges between $48 and $3,300.
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