by Miu Miu, based on data collected by Lyst from 200 million fashion shoppers over the past 12 months, is the most popular brand of 2023, an honor it takes home for the second year in a row.
The London-based online shopping platform released its annual fashion report on Wednesday, highlighting key brands and moments that entered the collective consciousness.
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With searches up 39 percent year over year, Miu Miu tops the list once again thanks to “another string of viral products, celebrity-filled runway moments, hyped collaborations with New Balance and Church’s, and animated campaigns starring for ‘It’ girl after ‘It’ girl, from Emma Corrin and Kendall Jenner to Gigi Hadid and Ethel Cain.”
Lyst noted that the brand, founded by Miuccia Prada 30 years ago, boosted searches for cashmere cardigans by up to 12 percent a month after its main fall 2023 librarian show in March. Meanwhile, global demand for her dancers increased 75 percent between March and September.
The brand is also responsible for the trend of the year: underwear as outerwear with searches increasing 257 percent year over year in 24 hours after Corrin walked the fall 2023 runway in a pair of gold sequin panties in Paris. The trend was later seen on the spring 2024 runways of Tom Ford, Khaite, Chloé, Stella McCartney, GCDS and Coach.
Meanwhile, Loewe’s Anagram logo was the most popular luxury symbol in 2023, Lyst said.
Searches for the brand’s Anagram basket bags increased 170 percent year over year, while the Anagram tank top, which became the most popular product of the second quarter according to Lyst, saw searches increase by a 132 percent year over year. Demand for Anagram jeans hit an all-time high in June.
In terms of accessories, the report called 2023 “the year of the naked shoe.” The trend was seen on the catwalks of Loewe, The Row, Khaite, Bottega Veneta, Nensi Dojaka, Chanel and Stella McCartney.
The Alaïa mesh ballet flats, worn by Jennifer Lawrence and Sofia Richie, were this year’s most popular nude shoes. Searches for this style increased 56 percent on Lyst in February.
The Adidas Samba was named sneaker of the year as it was searched every 1.7 minutes on Lyst.
The style has evolved from a soccer cleat to a fashion shoe through limited-edition collaborations like those with Sporty & Rich and Pharrell Williams, generating more than 836 million views on TikTok. In November, searches for Adidas by Wales’ Bonner Ponyskin Samba skyrocketed 13,227 percent during the week the sneaker was released.
The Uniqlo shoulder bag, which sells for less than $20, was the undisputed “It” bag of 2023, generating more than 119 million views on TikTok and selling out multiple times in multiple colorways.
Several cultural moments were mentioned in Lyst’s annual report.
He listed Beyoncé’s “Renaissance” tour as the tour with the greatest impact on fashion. After her performance wearing a custom-made Loewe bodysuit, searches for the brand increased 140 percent on Lyst, while her rhinestone tank top and shorts, designed by Miu Miu, drove demand of pieces adorned with crystals will skyrocket 81 percent.
Rihanna and A$AP Rocky were the hottest fashion couple of the year. Lyst said her love for Bottega Veneta has contributed to a 35 percent increase in demand for the brand since March. Searches for the brand’s Andiamo bags spiked 263 percent after A$AP Rocky was spotted wearing a pink version.
Other events that made the list included the final season of the hit HBO television show “Succession,” which greatly influenced the rise of the quiet luxury trend; Jacquemus’ creative digital campaigns for Le Bambino bags; Versace’s fall 2023 show in Hollywood; Kylie Jenner’s glamorous appearances at fashion week; Gwyneth Paltrow’s Stealth Suit in the Courtroom and the Stolen Tabi Saga on TikTok, which attracted more than 178 million people in Nextlevellexuss’ Tabis theft story on a Tinder date in September.
Two rising stars also caught Lyst’s attention.
“Heartstopper” star Kit Connor was named the rising star of 2023. With more than 5.9 billion views of the #KitConnorFashion hashtag on TikTok, he is quickly becoming Gen Z’s next style icon, wearing pieces by JW Anderson, Acne Studios and Feng Chen Wang. and Carhartt.
Meanwhile, London-based fashion designer Dilara Findikoglu is the brand to watch in 2023. Year-over-year searches for the brand are up 89 percent, thanks to dressing big stars like Kylie Jenner, Zendaya, Margot Robbie and Corrin.
Despite pulling out of London Fashion Week’s Spring 2024 edition at the last minute, she earned a nomination for New Establishment Womenswear Designer at the Fashion Awards, which take place at the Royal Albert Hall on Monday. From london.
Katy Lubin, Lyst’s vice president of brand and communications, said the company can make decisions about what’s hot because it has “built the largest data set in fashion, and we’re continually slicing and analyzing that shopping data, looking for insights.” that tell the stories of what the world wants to use.”
This annual report provides the opportunity to “pause and reflect on the moods, movements and moments that shaped the past 12 months in fashion, and the milestones that truly cut through the noise to resonate with fashion lovers.” fashion” in the midst of an accelerated trend cycle.
“To compile this report, we dug deep into our Lyst shopping data, but also culture and category, to contextualize the moments that matter,” he said.
Compared to the 2022 report, Lubin said some forces are still strong.
“Luxury monobrands continue to drive the global style agenda, with Miu Miu being our brand of the year for the second year in a row. K-pop stars continue to influence fashion pursuits, and celebrity fashion icons like Rihanna have secured a trendsetting status that transcends seasonal changes in mood. But among this year’s hyped products and viral moments, the data also highlighted the power of fashion’s new accessible, wearable everyday heroes,” she added.
Launch Gallery: Miu Miu RTW Spring 2024
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