New, improved and expanded innovations in the prescription dietary product portfolio support the unique nutritional needs of dogs and cats with highly palatable diets

OVERLAND PARK, Kansas., January 11, 2024 /PRNewswire/ — Ahead of NAVC VMX 2024, Hill’s Pet Nutritiona division of Colgate-Palmolive and a global leader in science-based nutrition, today announced a series of new innovations and product enhancements for its #1 veterinarian-recommended therapeutic pet food line in the U.S., Hill’s Prescription Diet.

Based on science and focused on palatability, the new, improved and expanded Prescription Diet products include:

  • Prescription Diet z/d Low Fat Hydrolyzed Soy Canine to help avoid adverse food reactions and promote healthy skin in dogs with food and fat sensitivities. This nutrition contains Hill’s innovative, clinically proven ActivBiome+ ingredient technology to rapidly activate the gut microbiome to support digestive health and wellness. This product is expected to be launched mid-March 2024.
  • Prescription Diet c/d Multicare Low Fat Canine Nutrition to help manage dogs with fat sensitivity and support urinary health. The food is expected to be released in June 2024.
  • Gastrointestinal Biome Diet Prescription Feline Stress is an update to the current Gastrointestinal Biome feline product, developed to help manage stress in cats with gastrointestinal issues. This nutrition helps promote stool regularity in just 24 hours. It is formulated with ActivBiome+ ingredient technology, a proprietary blend of prebiotics shown to rapidly activate the gut microbiome to support digestive health and wellness. This product is expected to be launched in June 2024.
  • Prescription Diet c/d Multicare Stress Feline new wet flavors is clinical nutrition formulated to reduce stress, a risk factor for common urinary signs, now available in three new flavors: Vegetable and Tuna Stew, Tuna and Chicken. This product supports urinary health with added ingredients to help manage stress. The new flavors are expected to launch in June 2024.

These products were developed using the Science of tasteNamely, Hill’s patented, evidence-based approach to flavor technology to help ensure pets enjoy the shape, taste and consistency of their food.

“Veterinarians are often approached when they are working to identify the best nutritional support approach for a patient with more than one concern. We track these requests and have focused our 2024 innovation plans on some of the most requested diets. “said Dr. Karen Shenoy, US Veterinary Director for Hill’s Pet Nutrition. “Veterinarians can rest easy knowing that we developed these products using a proven methodology to meet pet taste preferences – pets will enjoy eating the foods and receive the nutrition they need.”

Start conversations about weight loss sooner and more easily

One in three pet owners does not recognize their pet’s weight problem.1 Maintaining a healthy weight is a vital component to lifelong pet health, and Hill’s continues to focus on raising awareness about the importance of ending obesity in pets.

“We partner with veterinarians to help pet owners recognize when their pets are overweight and make the weight loss process a positive experience,” said Dr. Shenoy. “Through a powerful blend of ingredients, Hill’s delivers nutrition that boosts your pet’s natural ability to burn fat and keeps them playful and active, with flavor and an irresistible taste that pets love.”

To start easier conversations about weight loss, Hill’s offers a variety of tools for pet owners and veterinarians alike. Some highlights include:

  • Weight gain comparison wheel. Veterinarians use a wheel visualization to help pet owners better understand the health implications of a few extra pounds.
  • Reversed cards. Supported by veterinarian recommendations for daily feeding, pet owners receive quick tips for healthy treats and exercise.
  • Love Test. A simple online questionnaire helps pet owners assess a pet’s weight by:
    • L: Locate the pet’s ribs
    • Oh: Watching from above
    • V: Watching from the side
    • MY: Evaluation of eating behavior

“Whether we support veterinarians to help pets lose weight or manage their other unique needs, we have created science-backed nutrition that pets love to eat,” said Dr. Shenoy. “Food is a powerful tool for keeping pets healthy. By providing our best nutrition, we hope to help more pet families enjoy quality years together.”

Palatability is an essential component of any pet food, especially those created to support weight management. Hill’s Prescription Diet Metabolic dry and canned foods are specially formulated to help dogs and cats lose weight and maintain weight loss naturally by activating their unique metabolism. In fact, 96% of dogs lost weight at home within two months when fed Metabolic nutrition.

To learn more about Hill’s approach to the science of taste, visit our website here. To access free pet weight management tools and resources, visit endpetobesity.com.

1. Pet Obesity Study 2022. Association for the Prevention of Pet Obesity.

About Hill’s Pet Nutrition

Founded 75 years ago with an unwavering commitment to science-based pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to conducting pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian-recommended pet food brand, knowledge is our first ingredient with more than 220 veterinarians, PhD nutritionists, and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our line of daily wellness products, Hill’s Science Diet, are sold in veterinary clinics and pet specialty retailers around the world. For more information about our products and nutritional philosophy, visit HillsPet.com.

Media Contact:
Kerry Johnson

SOURCE Hill’s Pet Nutrition

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