Is wet January a healthy alternative to dry January?

We’re just over a week into January, and if you’re trying to abstain from alcohol during the month (a trend known as “dry January”), it may seem like February can’t come soon enough. But some sober-curious health professionals and influencers say there’s another way: “Wet January,” which means cutting back on alcohol without cutting it out completely.

The term, which is trending on TikTok, is open to interpretation. For Shelly Rose, whose post on the subject has more than 450,000 views, it means “not dry, just not as wet as usual.” For Lauren Wilensky, who originally planned to get sober in January, it means drinking only on weekends, or perhaps at the occasional dinner party. Her video has accumulated 31,000 views and 2,286 likes.

“For many years there has been a trend to reduce alcohol consumption after the holiday season and at the beginning of the new year,” says Aimee Chiligiris, PsyD, a clinical psychologist at New York’s Columbia Presbyterian University Irving Medical Center in New York. New York City. That’s a good thing, she adds, as it “includes a focus on well-being and is an opportunity to improve health.”

What is wet January?

The term wet January, or sometimes rather dry January or semi-dry January, began circulating on social media near the end of the pandemic. Before 2020, alcohol consumption was trending downward, particularly among Gen Z consumers, according to industry research, but it spiked again by 54 percent during the pandemic, according to Nielsen data. Twenty months later, more than a third of consumers surveyed reported that they were still drinking more than before COVID-19 hit.

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